Industry engagement for sustainable soil health: Joining living labs

Industry engagement for sustainable soil health: Joining living labs - banner

Thematic Event on living labs and industry engagement for sustainable soil health

Living Labs are dynamic innovation ecosystems that facilitate collaborative, user-driven solutions in real-life settings. The private sector's active engagement unlocks benefits like access to a unique testbed, co-creation opportunities, and accelerated innovation cycles.

This event emphasizes the essential role of private sector participation in Living Labs, covering resource allocation, market validation, and user-centric innovation. Private sector involvement is paramount for the success of these ecosystems, providing vital resources, expertise, and investment. Attendees will gain valuable insights into how this collaboration leads to accelerated growth, enhanced market competitiveness, and the development of innovative solutions that meet real-world needs.


Event Agenda

Part 1  
10.00 - 10.10
  • Opening, Nati00ns, Agenda - Mahdi Khomsi, International relations coordinator, BUSINESSMED

  • Setting the Scene of the Webinars - Politecnico di Milano

10.10 - 11.00

Panel Discussion: Industry Perspectives on Soil Health  


  • Krakow Technology Park - Monika Machowska (Project Manager)

  •  Food4Sustainability CoLAB - Ricardo Chagas (Technical and Scientific Director)

  •  ICARDA  - Aymen Frija (Agricultural Economist) 


Part 2  
11.00 - 11.10

Networking session (Miro Board)

11.10 - 11.50

Matchmaking Platform Training 


  • Tutorial and Demo of the B2match Platform -  Mahdi Khomsi, International relations coordinator, BUSINESSMED

  • Q&A 20min

  • Closing and Wrap up - Mahdi Khomsi, International relations coordinator - BUSINESSMED

The third thematic event in a series of six

The thematic event Industry engagement for sustainable soil health: Joining living labs, organised by BusinessMed, takes place on 18 January 2024 at 10:00 CET. It explicitly addresses two objectives of the EU Mission: A Soil Deal for Europe: reduce soil pollution and enhance restoration as well as reduce the EU global footprint on soils.

These compelling series of six European-wide events are conducted entirely online, featuring impactful introductions to specific topics by esteemed keynote speakers and real-world practitioners. Our vision is simple: break down barriers, foster connections, and transcend geographical boundaries. To enhance collaboration, NATI00NS introduces matchmaking opportunities via our dedicated Matchmaking Platform during these events. This initiative aims to connect like-minded individuals, organisations, and experts, forging partnerships that contribute to the shared mission of cultivating healthy soils across Europe.

Embark on this thrilling journey with us - a series of events dedicated to advancing sustainable soil management. Join the exploration, share knowledge, and collaborate as we lay the foundation for a healthier, more resilient future together.



Thematic events, what comes next:

24 January 2024 10:00 – 12:00 CET
Smart Soils: Smart Specialisation meets EU Soil Mission

25 January 2024 10:00 – 12:00 CET 
Soil health from a forest land-use perspective
Organiser: Swedish University of Agricultural Sciences (SLU)

TBD February 2024 10:00 – 12:00 CET
Soil decontamination
Organiser: Institute of Soil Science and Plant Cultivation (IUNG)

Explore the previous events:

14 December 2024 10:00 – 12:00 CET
Breaking ground together: Solutions for urban and post-industrial soil de-sealing
Organiser: Politecnico di Milano

11 January 2024  10:00 – 12:00 CET
Beyond gender barriers in the agrifood system: Innovative women improving food & soil health
Organiser: Eit-Food

Thematic event
Online, virtual event